Liz Joy

I’m Liz Joy @inspiredtotaste – art director, sugar artist and illustrator.  I have over a decade of experience working in brand management, marketing and design in the entertainment, beauty and fashion industries. And I’ve spent the past few years falling in love with baking and treat design.  I adore working from inspiration (hence the name).  And I’m forever inspired by brands and their unique characteristics and needs.

What did you have for breakfast this morning?
A chia pudding bowl, cookie scraps and a double-shot of espresso

How long have you been Cake Decorating for?
I’m actually known more for my cookie and pie art.  I started baking about five years ago.

Why did you choose Cake Decorating?
I fell into baking completely by accident.  I’ve always loved being creative and worked as an art director for years, but I didn’t even realize this whole world of food art even existed until I stumbled into it.  It’s proved such an unexpectedly fun and unique avenue for design.

In times of doubt, what do you do to get back into your creative zone?
I generally work out, find a good book to read, or look at art from diverse creative fields.  Sometimes you have to give your creativity the time it needs to regenerate a bit, and space to allow yourself to stumble onto unexpected solutions.  For me, it helps to step away from the project for a little bit and get absorbed in something else.

Where did you learn your Cake Decorating skills?
I’m almost entirely self-taught.  When I have a specific issue I need help with, though, I either ask around among my baking friends, or turn to Youtube for answers.

What is your typical day like, what does it entail?
I feel like I’m always fighting the distraction of new ideas and new things I want to create.  So, most days start by trying to focus on the tasks at hand.  I love working from inspiration, so when I have an idea, I generally start by researching tons of images, color palettes, etc so I can figure out the best ane most unique way to bring it to life.  I don’t usually sketch cookie designs unless they’re especially complicated, but I almost always sketch pies and cakes.  Then I gather tons of materials and tools and make the concept happen to the best of my ability.  One of my favorite parts of the decorating process is the final layout and and photo shoot.  It’s a happy moment when I’ve finished a dessert design and can then put together a setting and photo to show it off.

We know Edible Art Paint is a medium you use, what do you love about it?
I love that it’s such a friendly and easy product to use (no mixing necessary!). The shades mix together really nicely, so it’s easy for me to create custom hues.  I also love that the paints are buildable and blendable.

What is your #1 piece of advice for the newbies in Cake Decorating?
Don’t get discouraged!  Some people are great at decorating right out of the gate, but most need time and practice to figure things out.  Also, be brave about trying new techniques and mediums, and learn what speaks most to you, personally.  It’s okay to use techniques and toppings that aren’t currently trending, and if you try lots of new things, you have a wider skillset to pull from to make your visions come to life.

Who is your inspiration in the Cake Decorating world?
– @elena_gnut_cake
– @albenacakedesign
– Avalon Yarnes, @avaloncakes

Who is your inspiration out of the Cake Decorating world?
So, so many people!  But a few who I look to for creative-minded inspiration are:
– Artist, Ashley Longshore
– Illustrator, @Bluessatan
– Fashion designer, @Jeremy Scott