CAKE DESIGNER – TEACHER – ARTIST
Hi, I’m Sharon, the girl behind @sharonweecreations
After graduating and starting my first corporate job I felt unfulfilled. I needed something else, and started searching for a hobby to keep busy. I always loved desserts and all things crafty, it was a perfect fit when I stumbled upon a cake decorating class at a local community college. It was there that I fell in love with cake decorating and the obsession began. I would jump at any opportunity to make cakes for family and friends and as I got better at it they encouraged me to start selling my creations.
My style has been described as clean, fun, cute and whimsical. I spent many years focusing on wedding cakes and now prefer 3D sculpted cakes and cute figurines. In recent years I started teaching rather than taking on so many orders. By teaching around the world I discovered that love of getting to know students from all backgrounds and watching them learn and achieve projects they never thought they could. These experiences are always fun and rewarding.
What did you have for breakfast this morning?
Today I had some leftover pho after a long walk, but usually I have yoghurt and muesli, or pastries as a treat on the weekend. I’m a sucker for a good pastry.
How long have you been Cake Decorating for?
I started back in 2008, so around 12 years now. I started doing it professionally in 2010.
Why did you choose Cake Decorating?
I felt unfufilled at my first job so wanted something fun and creative to do outside of work to keep myself inspired and motivated. I saw an evening course in a local community college and since it combined two of my passions (sweets and creating things) it seemed perfect! I took my first class and immeaditely got hooked and obsessed with it. From that moment, I jumped at any opportunity to make cakes for my friends and family 🙂
In times of doubt, what do you do to get back into your creative zone?
If I am in doubt because I am stressed or overwhelmed, I try to detach myself from cakes as a way to reset myself. I might go for a walk, take the afternoon off or just stay off social media. If I am in doubt because I just don’t feel excited about any particular project, I try to find ways to reinspire myself. Usually by looking around Pinterest or checking out children’s books, toys, fashion, etc. I love anything designed for kids because of the cute designs and colour combinations.
Occasionally, I also try to do a project with no purpose just for myself. This means it’s not for a client or class design but a design just for me to indulge in my creativity without any pressure.
Where did you learn your Cake Decorating skills?
It started with an 8 week evening class at the local community college. After that, becuase YouTube or Facebook did not exist 12 years ago, I mostly had to learn from trial and error, reading books and sharing skills with friends. Then 3 years later, one of the most well known designer cake boutiques started teaching and I immediately signed up for a series of classes. That really helped to bring the design and finish of my cakes to the next level. Over the last 12 years I’ve also been incredibly lucky to attend classes run by some of the best cake decorators in the industry.
What is your typical day like, what does it entail?
I always start the day with coffee! Then in the earlier parts of the week I usually spend the day checking my emails, doing admin work, replying to clients or organising suppliers. Some days I also have appointments or meetings and other days I try and catch up with friends or write some new blog posts. In general, being a small business owner usually means spending a lot of time on the day to day running of the business rather than the creative parts of a business. Sadly I don’t manage to get into the cake decorating room every day, but if I have orders or classes to prepare for that usually happens towards the end of the week. Somewhere between all of that, I try and sqeeze in a visit to the gym and some training sessions with my dog Rufus.
We know Edible Art Paint is a medium you use, what do you love about it?
It’s easy to use and dispense, dries quickly, doesn’t fade, and has a wide range of colours and applications – what more can you ask for from a paint product? 🙂
What is your #1 piece of advice for the newbies in Cake Decorating?
The worst that can happen if you fail is that you learn from your mistakes. If you’re new and not sure how to create your own designs then it’s totally OK and normal to copy someone else’s design for yourself as a way to practice technique. Once you get some more experience, start developing your own style. Try to find out what you are good at and like doing, don’t be afraid to be original and try something that will make you stand out.
Who is your inspiration in the Cake Decorating world?
Mike McCarey from Mike’s Amazing Cakes (https://www.facebook.com/MikesAmazingCakes) for how he brings life and character to 3D cakes, Carlos Lischetti (https://www.instagram.com/carloslischettiofficial/) for his character models, and Yumi Castrillo (https://www.instagram.com/yummyumi/?hl=en) for her realistic looking yet commercial sugar flowers. Sugar flowers are one of those decorations that can be very time consuming and can quickly be unrealistic for most people to be able to afford. Therefore, I think it’s important to keep your cake designs commercially viable if you are running a cake business.
– Tiff Manuell (@tiffmanuell)
– Jessi from EttaVee (@ettavee)
– Ann Upton (@annupton.art)
– Charlotte Watson (my daughter, artist and individual)